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About Us

Thank you again for visiting The Hunting Agency's website, this is where you can find out a bit more about us and what it is that we do on your behalf.

Jassie Roo and our Professional Hunters on Tour 2009

What is the Hunting Agency?
Established by Rupert 'Roo' Ellis and Jasper 'Jassie' Brand  in 2007, The Hunting Agency is exactly that, a company that works with Professional Hunters and Outfitters around the world while promoting ethical and sustainable hunting. Our core business is Southern Africa and Namibia where we work with Game Farms, Lodges, Cattle Farmers and the Govt's Dept of Environment and Tourism. In terms of numbers, we now represent and promote approaching 3 million Ha of unfenced wild Africa in Namibia's Damaraland Conservancies, 1.5 million Ha of Namibia's Kaokoland Conservancy and approx 65% of Namibia's Etosha Conservancy which surrounds and boarders the National Park of the Same Name. As our business has grown, so too has our portfolio and our Namibian destinations are now complimented by Outfitters in Limpopo, Magaliesburg and KwaZulu Natal, and the Eastern Cape Province and we are also promote locations for Big Game Trophy Hunting and Wing Shooting in Argentina, Partridge Shooting and Trophy Hunting in Spain, Ibex, Moulfon and Chamois in Spain  plus Boar Hunting in Eastern Europe and Deer Stalking and Game Shooting in the UK too!

Jassie and Roo in Namibia 2005

Who am I dealing with?
Principal of the Agency is Rupert Ellis and The Hunting Agency Limited, registered in England No 4404525 and registered for VAT no. 879440382. We are currently in the process of changing the companies Registered Office details and once finalised will provide that information here also. Roo's partner is Jassie Brand, a Namibian based in Africa which allows the Hunting Agency the advantage of having local personnel on-hand to assist should the unforeseen happen. Graphic Design and Web Management is the responsibility of Paul Regan while Andrea Swain provides Administrative and Accounting support.

Jassie and Roo entertaining guests in Namibia 2006

How did this business get started?
The proprietor of The Hunting Agency is Rupert 'Roo' Ellis, a shooting enthusiast and hunter in his own right and The Hunting Agency evolved as an extension of a passion that has already lasted a lifetime! You know how it is when you go off somewhere exotic and different, perhaps you experience a life and culture more colourful and exciting than your own? When you return home, the natural enthusiasm you have for your recent adventure, simply pours out of you - and thats exactly how The Hunting Agency got started, telling stories of our visits and exploits until people started asking how they too could enjoy such an adventure - and so it began!
 
It hadn't been Roo's intention to make a business from his personal hobby and frankly the thought hadn't crossed his mind until one evening in Outjo when sitting in a bar with a group of PH's and Farmers when one of them called across and asked "Where are all the other Tommy Hunters?" which began the thought process of how best to bring more visitors to this remote part of Namibia which has so much to offer and yet is somewhere the British trophy hunting community rarely visit. Together with Jassie Brand, who's brother rsides in England, Roo and the team began work on the development of a professional and transparent business model which is intended to be rolled out internationally as a Franchise to locations such as Malaysia and the Far East, North America and Europe.
 
This germ of an idea was developed and researched when it became clear that there are literally thousands interested in coming to Africa to try hunting the 'Dark Continent' but perhaps don't know how to go about it or who to trust - and that's where The Hunting Agency can help!

Jassie Brand coordinating activities in Africa

Guarantees are for Toasters!
All of our Outfitters operate in the spirit of 'Fair Chase' and as such we do not condone 'canned' hunting and only work with Hunting Outfitters that operate in an ethical, professional and sustainable fashion. Those that we represent are accredited and qualified Professional Hunters who we have personally visited and hunted with. We believe in fair chance and respect for our quarry, simple as that and because of this it is simply impossible to guarantee that you will take your desired trophy, but we will suggest outfitters that we know are capable of putting you on the animal, if fair chance and your stalking ability allows!
 
 
Many are delighted to come to Southern Africa and hunt the wide variety of plains game that abounds in South Africa and Namibia. Some prefer to take a traditional 'tented safari' and hunt the open-ranges of Damaraland and Laokoland in Namibia, while others prefer the relative comfort and luxury of VIP Guest Chalets - everyone has different ideas about what works best for them - but regardless of location, each of our outfitters provide excellent trophy animals for the discerning hunter. It is generally when a client specifies a '60 inch Kudu' or a '18 Inch Springbok' that we have an issue, since we genuinely cannot guarantee that a specimine of that size will show himself during your visit! Similarly, predator hunts are similarly impossible, but thats hunting, and like we say in Namibia, if you want a guarantee - buy a toaster!

Paul Frederik Berkely and Roo at the Midland Game Fair

 
What can The Hunting Agency do for you?
What we do is represent Professional Hunters impartially to prospective visitors and we make ourselves available to answer questions and offer advice to you on what they each offer. In short, we work with you and our hunting partners to design a safari or lodge-based hunting adventure which you can compliment with any number of additional tourist activities should you so wish. We provide information on hunting conditions, weather, climate, hospitality, your personal preparation and so on. We also offer first hand advice on rifles and calibres based on personal first-hand experience, in fact, as Registered Firearms Dealers too we even stock heavy calibre ammunition should you need it?  

We also provide information and documentation in order to take your guns abroad - and then, once you've decided what you'd like to do, we accept your deposit on behalf of the Outfitter and are generally on-hand to help ensure that you come back with a huge smile and happy memories!

Roo in Kaminjab with a fine Oryx Bull

Bottom line is that before you go on Safari with an Outfitter, firstly, we will have been there ourselves - so when you ask us a question, the answer will come from first-hand experience! If you check out Roo's 'Profile of a Sporting Agent' page or our Hunting Video Page on YouTube, hopefully you will see for yourself that we've been there and done it - the place exists, the Outfitter will be as we say he is and the facilities will be as we describe - thats what we bring to the party, that and the confidence that booking with a reputable Hunting Agent brings!

Sponsored by Hornady CZ Safari Classics and Zeiss, Roo with a Rowland Ward White Blesbok

What will it cost me to use The Hunting Agency?
This is a regular question from those who have not booked through an agency before so lets get it ot of the way with straight away. The Hunting Agency works with Outfitters and promotes them based on their prices and packages and the price you pay for a booking via us is no different to if you had booked directly. We do not levy any fees to visitors to our Farms Estates or Tribal Conservancies and are on-hand to provide informed and impartial advice based on our own experiences with each location. Certainly this is a business and our revenue is generated from promotional activities  with those that we represent. In short, our income comes from the individual Professional Hunters that we promote, all of whom have been visited and referenced by us, and the price you pay will be the same as if you had taken the time to research, locate and reference them yourself. We provide information and advice, agree dates and terms of business, confirm all agreements in writing via a comprehensive written contract and advise visitors on the protocols relating to travelling with firearms and how best to book your airline ticket, and for those of you that would welcome the opportunity of speaking with hunters who have booked and hunted via this Agency, no problem, just let us know!

The Hunting Agency physically visits and hunts each location before paying customers are allowed to visit, this is Roo in the Kalahari

 
First-time travellers and those less-abled may be interested to know....
In addition to the above, sometimes with prior planning we are in a position to accompany some of our visitors on their adventure. This provides some additional peace of mind for those travelling to Africa for the first time and/or maybe just for some added company for the adventure - either way, we're hunters too and we love an excuse to get packed and travel over! Furthermore, we have been similarly delighted to cater for some tough old b*****ds who still love to go hunting but while the spirit is willing, the flesh has other ideas! If you have some special needs or perhaps would like to enjoy the Safari experience but are worried about how you'll stand up to it, fear not - just get in touch as we have several patient and understanding Outfitters who have been delighted to accommodate a few old War horses on their adventures and will be similarly pleased to hunt with you!

So, if you've any questions, please feel free to get in touch!

Roo Ellis
 
Roo Ellis's Facebook Profile